We @swachhbharatapp - aim to build "Maps" of Dirty/unhygienic areas around the country. Building maps is the first step towards identifying the problem in detail.
Building maps with images directly means we understand the magnitude of the problem on a micro level. These maps also will help municipalities pin-point pain areas reported by people and take timely action! Thats why we call them Crowdsourced reports - by the people, for the people.
Also, when you tweet - the pic, active location and timestamp - all are tweeted mentioning @pmoindia official handle. So PMO actually has a copy of the problem with tag - That is considered as a complaint to PMO in itself.
PROBLEM: Indian municipalities are among the resource starved and ‘under-appreciated’ institutions in the world. Most of the times, the problem with open places remaining dirty is not because municipalities dont clean them, its because they do not know of the issues! Short on man-power and lack of use of modern technology contributes to this inefficiency rather than their will.
Why ‘MAP’ dirty places? Mapping is the first step in documenting the problem and understanding the scale at which we need to work to achieve 2019 Swachh Bharat. Reporting with GPS & timestamp helps in locating the issue accurately for municipal corporations.
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(v2 when we hit critical mass)